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Reading: Fairness and flexibility: consumer expectations for a more responsive personal data system

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Policy report

Fairness and flexibility: consumer expectations for a more responsive personal data system

Author:

Liz Coll

Citizens Advice, GB
About Liz
Policy analyst working on consumer rights issues in the digital era.
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Abstract

Although there is a wealth of existing knowledge on general consumers’ attitudes to privacy issues and the collection and use of personal data, there is a lack of detailed, qualitative evidence of howa consumers experience digital markets as a whole.

In particular, there is little attention given to how concepts such as trust, concern, privacy, value and control in personal data are interpreted by consumers. This has led to various stakeholders applying these key terms in ways that may not align with consumers’ interpretation.

This lack of clarity on definitions makes it difficult to both develop sensible policy directions, or to assess the success or value of various interventions. The purpose of this research was to understand what meaning consumers assign to key concepts and principles used in digital and personal data debates, and how these could be translated into practical steps to better meet their expectations and needs in the digital world.  


 

How to Cite: Coll, L., (2016). Fairness and flexibility: consumer expectations for a more responsive personal data system. Journal of Information Rights, Policy and Practice. 1(1), p.None. DOI: http://doi.org/10.21039/irpandp.v1i1.18
Published on 18 Oct 2016.

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